Question: As a small business, Do I really need a Blog?

Answer: Yes

The reasons are many, but here are just a few. In the area you do business, you’re likely competing against businesses very similar to your own. Having a Blog is one more way to differentiate your business from your competition. A Blog should be considered mandatory if your competitors are already blogging, but if they’re not blogging it makes sense to take advantage of the opportunity they’ve handed you.